For Coca-Cola China's Chinese New Year campaign, the objective was to unite families in celebrating the Year of the Tiger through a vibrant gaming experience, infused with the brand's trademark fun and magic. To connect with the Chinese audience effectively, the activation was launched on WeChat, which is China’s largest social platform.

To achieve this, we developed a campaign driven H5 with engaging multiplayer mini-games for the Year of the Tiger. With user-friendly controls appealing to all ages, players use head movements, voices, and facial expressions on WeChat for a dynamic and enjoyable experience. In addition, a 'tiger coins' reward system was included to allow players to redeem prizes based on in-game points and drive engagement.