Hello.

We are RAN.

RAN is the phonetic pronunciation for part of the Chinese word “自然” meaning "Nature".

RAN also means “get into it” in German.

RAN is the past tense of "run", meaning momentum generated from past efforts to drive future change.

So now it’s time to “RAN in die Natur und RAN an die Arbeit!” (Get into nature and get into work!)

We are a collective, meaning we first help to figure out what you need to build the foundation and plan, and then we build a team from our network of talented strategists, storytellers, creatives, artists, developers and partners to get into the work and make it happen.

Meet the core Team

The Chinese / Asian born German Duos, both lived and worked in Shanghai for the last 11 years and now based between Berlin and Bali.


  • Executive & Creative Producer

    Yanyie is passionated about regenerative economy, transforming narratives, and advocating for well-being and ecological focused models.

    With more than 10+ years of work experience in the advertising industry, she has delivered high profile and award-winning projects across multiple mediums and applications, including animation, digital, experiential and social media content.

    Her diverse cultural background and curiosity about human connection and ecology inspired her to explore her path in the impact space, where she co-founded a sustainability platform. Additionally, she established a body-positivity community expressed through creativity, coupled with fundraising for a cause.

    With her curiosity and awe for nature, she is driven to work with like-minded brands to give a voice to nature and make an impact together.

    Check out more of her work on her personal website.

  • Creative Strategist

    Anja curates dynamic narratives enriched by her global journey.

    With a professional background spanning over 12 years, Anja is a well-seasoned expert in the management consulting field, having begun her career at BCG in Berlin. After completing an MBA in Chicago, she then took on the roles of Running, Training, and Women’s Brand Director in Shanghai at Nike. Her diverse cultural blend is well reflected in her professional tapestry. During a sabbatical, she ventured into the culinary world of Mexico City, creating a dumplings & wine concept - a delightful punctuation in her creative journey.

    Certified as a yoga teacher, she champions movement, mindfulness, and positive psychology. An ocean dweller, adventurer, and visual artist & illustrator, Anja draws inspiration from life's wonders, making her a vibrant presence in the creative landscape.